Home / Culture & Arts / The New Innovators: David Zwirner Online Sales Director Elena Soboleva on Why the Distinction Between Online and Offline ‘Will Be a Relic’

The New Innovators: David Zwirner Online Sales Director Elena Soboleva on Why the Distinction Between Online and Offline ‘Will Be a Relic’

When Elena Soboleva joined David Zwirner in 2018 as the mega-gallery’s first online sales director, the plan was to treat the digital presence as if it were one of the spaces in the global stable of galleries. “The digital space is a natural extension of the gallery’s storefront,” … Read entire story.

Source: artnet News

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